Despite a lack of precise information regarding the details of Apple’s new iPhone, analysts and technology experts are anticipating huge launch numbers for the iPhone 6. These predictions come despite the fact that much remains unconfirmed about the new iPhone, including basic details such as the size, and have led to significant activity in the stock markets as analysts strive to account for the possible impact that a new iPhone could have on the consumer electronics market.
In regards to the size of the new phone, rumor has it that the iPhone 6 will be both larger and thinner than the old 5s model, a move which has been attributed by certain experts as an attempt by Apple to win back market share from Android based phones. These rumors have been supported by the fact that Chinese case makers are already producing cases too large and shallow for any current iPhone. The most recent news regarding the possible appearance of the iPhone 6 come in the form of photos leaked by a French blogger, which indicate that the new iPhone will have a 4.7 inch display and curved edges, culminating in a look that is very comparable to that of the HTC One.
Apple remains dependent on the iPhone in the consumer electronics market, meaning that every new iPhone is important to the future of the company as a whole. However, in light of the recent success of the Galaxy S5, which Samsung claims has sold more units over the first 48 hours than any previous model, Apple may be feeling particularly pressured to produce a higher volume phone in order to keep pace. In fact, Katy Huberty, a long time analyst at Morgan Stanley, has predicted that the iPhone 6 will sell approximately 20 percent more units in the Far East markets than previous models. While this prediction is limited to the Far East markets, it is nonetheless extremely significant given their vast size. As such, analysts have been recommending investment into the American technology giant, as the possibility of huge sales for the iPhone 6 has not yet translated into the stock price of Apple Inc.
The question remains; however, as to what would lead Apple, as well as analysts, to anticipate such a huge launch for the iPhone 6. While there are undoubtedly aspects of the phone that will not be fully understood until the official launch date, there are a number of factors which may have played into this optimism. Among these factors is the rumor that the iPhone 6 will have a screen resolution of approximately 1704 by 960 pixels, which would mark an increase of roughly 400 pixels per inch of screen. Furthermore, Apple is expected to change the screen material of the iPhone 6 to Sapphire Glass, a substance which is allegedly scratch resistant. Finally, it has been reported that Apple and Sony are in talks to collaborate on a new camera, a collaboration which could lead to the iPhone 6 having a camera in the 13 megapixel range.
All of the above factors could lead to increased sales of the iPhone 6, but none can be definitively cited as the main cause for the optimism expressed by Apple. This problem is exacerbated by the fact that none of the details have been confirmed by Apple itself, which leaves much uncertainty for analysts to consider. However, regardless of the reasons for Apple’s anticipation of a huge launch for the iPhone 6, a massive launch would be hugely beneficial for the technology giant. In fact, when combined with the purchase of Beats Electronics, the launch of the iPhone 6 could very well have a decisive impact on the future of Apple as a whole.
By Nicholas Grabe